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    SBW Team (@admin)

    Social Business case study

    By SBW Team (@admin) in the group SBW USA Comments (2)
    Social Business is a hot topic these days in the enterprise market. We are seeing innovative new products coming out regularly and we are also seeing some consolidation in this space, indicating strong currents in the Social Business marketplace. In...
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    • Michele (@michele)
      By Michele (@michele)


      Don't you think there's plenty of misunderstandings about the definition of Social Business? Doesn't this article talk about how regular commercial organization can simply take advantage of "social" tools to sell more? Using Facebook doesn't mean your business is social as we mean it!

      Poor Yunus....his definition is being distorted in many different ways: not-really-social business, social entrepreunership, social responsibility...some of these can be close but definitely not what he mean.

      What do you think?

      I think we SHOULD help him in getting his message through!


    • Gianni
      By Gianni

      Great comment Michele, here's my take: what makes a 'social business' truly unique is the driving forse: in the words of Yunus in his "Building Social Business", "The initial thought [when starting a social business] comes from... your human instinct of compassion." In other words, to be such, a social business should start by defining a need, and should be designed so as to aim at solving that need.

      Any examples in the US?

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