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Results for "brand storytelling"

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    • MICHAILIDIS

      ReSTORYingBranding® All brands tell stories.

      ReSTORYingBranding® All brands tell stories. For decades the best marketing work has brought these stories to life, but what is changing is the nature by which these stories are constructed. Consumers now demand greater involvement – they want to be collaborators in creating the story...

      Tags: brand storytelling, visual storytelling, heritage marketing, thematic tourism, traditional products, destination branding, life stories, intergenerational learning, legacy stories advisor, crowdstorying, oral history, personal historian

      • MICHAILIDIS

        Visual Storytelling: A Strategy Communication Tool

        ReSTORYingBranding® All brands tell stories.   Thematic Tourism Heritage Branding Tell your own Story: added value in our Tourism As the trend toward a wider variety of tourism products emerges, Greece is well placed to offer highly attractive alternative tourism options, ...

        Tags: brand storytelling, visual storytelling, heritage marketing, thematic tourism, traditional products, destination branding, life stories, intergenerational learning, legacy stories advisor, crowdstorying, oral history, personal historian

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