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ReSTORYingOrganizations® Storytelling at Work: Leadership Strategies of Achieving Change

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ReSTORYingOrganizations® Storytelling at Work: Leadership Strategies of Achieving Change

ReSTORYingOrganizations®

Storytelling at Work: Leadership Strategies of Achieving Change

Storytelling is the optimal way to transfer knowledge. Organizational stories provide an effective way to convey fundamental understandings necessary to workplace culture. While information can be said to be the lifeblood of every organization, information alone is never enough. Crucial to success are stories that speak to the heart of why information matters. Stories supply facts with meaning, and value propositions with illustrations that motivate and enhance performance.

The use of storytelling has reached a cultural tipping point in Fortune 500 companies and leading nonprofits, and has reached the pages of Harvard Business Review, The Economist and The Wall Street Journal. Applications of Storytelling range from the highly practical, such as how to handle a customer incident, to highly visionary, such as how to create a culture of innovation. In almost every aspect of management and organization, storytelling has a role. The reason is simple: stories are what compel us to act.

The ReSTORYingOrganizations® project

The ReSTORYingOrganizations® project helps Organizations and Managers to clarify their Vision, engaging and aligning their people with Strategy.

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